Landing Page Optimization (LPO) is the process of increasing the ROI (return on investment) for Landing Pages on your web site.

Landing Page Optimization assumes that you are generating visitor traffic to a particular page on your site.  Whether you generate the traffic through SEO (natural search) or SEM (paid search) you need to identify the cost and the value to you.

The value of your landing page is based on the economic result of any conversions that happen on that page.

Get Findize to get more conversions for the same dollar.